An ounce of gold above €3,000 and $3,498: levels that seemed out of reach at the end of 2024. After a year of record-breaking gold prices, the trend has continued into early 2025. Will it last? Most analysts believe it will. Here’s why.
Live gold prices
- Today, the spot price for a gram of gold is US$106.01 and €93.60.
- Today, the spot price for an ounce of gold is US$3,297.36 and €2,911.31.
Will gold prices rise faster in 2025 than experts predict?
New records were set for gold prices in late April 2025:
- $3,498 per ounce,
- €3,032 per ounce.
Indeed, the first few weeks of 2025 have seen an explosive rally. The symbolic $3,000 mark was breached on 18 March, followed by €3,000 on 22 April.
Gold prices in 2025: chasing new highs
The short pause at the end of 2024 came to an end in the early days of 2025.
Gold in euros
The gold price in euros hit new highs almost weekly: €2,600, then €2,700, and finally €2,854 by 11 February — a 12.5% increase in just six weeks. A strengthening euro then slowed the pace slightly before the €3,000 barrier was crossed. With a year-on-year increase of 40%, few other assets can claim similar performance.
Gold in dollars
A similar bullish trend is playing out in dollars. Gold passed $2,800 on 1 February. But as Donald Trump’s trade war heats up again, markets are growing nervous. Between mid-March and the end of April, gold soared to $3,498 per ounce. That’s nearly 50% growth over twelve months — an astronomical rise.
Analyst forecasts: optimistic targets reached early
A quick scan of 2025 forecasts reveals few — if any — experts predicting a decline. With gold ending 2024 between $2,600 and $2,700 per ounce, the $3,000 milestone was clearly in focus.
Sub-$3,000 forecasts
- Goldman Sachs projected $2,900 by mid-2025 — a target already surpassed in Q1.
- JP Morgan was more cautious, forecasting $2,850 — an outlook now overdue for revision.
- Wisdom Tree, a London-based investment firm, forecasted $2,970 by Q2 2025.
- UBS expected gold to remain near end-2024 levels — a conservative call now well off the mark.
Those who called $3,000.
- Bank of America was among the most bullish, forecasting a move beyond $3,000 — a scenario that materialised less than two months into the new year.
- Citigroup revised its 6–12 month forecast in October, targeting $3,000 as well.
Analyst forecasts revised amid gold’s surge
With gold reaching $3,000 by March and a record $3,498 in April, forecasters have been forced to adjust.
Struggling to accept gold above $3,000
- In February, UBS raised its target to $3,200 — outdated just one month later. The Swiss bank now expects a correction, with gold stabilising at $3,000 by year-end.
- Morgan Stanley is predicting a return to $2,700 if a peace deal is struck in Ukraine.
Still bullish on gold price
- Goldman Sachs has upped its forecast to $3,300–$3,700, citing strong demand from central banks and large capital flows into gold ETFs.
- “This mad rise is only just beginning,” says Jean-François Faure (CEO, VeraCash), who believes gold has reasserted its role as money.
Why analysts were caught off guard by gold’s sharp rise
Trump’s aggressive trade policy
Back in Trump’s first term, his trade war with China had already lifted gold. Now, in the early days of Trump 2.0, it’s the entire globe under threat from new tariffs. Investors are rattled — and flocking to gold as a safe haven.
Interest rates cut in 2025
A widely shared view among analysts: gold’s continued rally is being driven by the ECB’s interest rate cuts. The US Federal Reserve, under pressure from President Trump, has so far held rates steady.
Lower rates devalue currencies and drive up gold prices — a key factor in the record highs of late 2024. In 2025, concerns over the US economy are also pushing investors away from the dollar and towards the euro. A weaker dollar means stronger gold.
Central banks gold buying
Analysts predict that geopolitical tensions — particularly Trump’s stance against the BRICS — will prompt renewed gold buying, especially from China.
Other nations could follow suit: Turkey, whose currency was hit during Trump’s first presidency, and Poland, which may boost its gold reserves if Russia gains ground in Ukraine.
Middle East instability
The Middle East may yet be shaken by major conflicts in 2025. Israel’s response to the October 7 attack is probably not yet over. The fall of power in Syria will provoke upheavals and retaliation from countries such as Iran, Russia and Turkey (not to mention Israel).
Will the war in Ukraine be settled in 24 hours, as Donald Trump has promised? In mid-February 2025, he got Vladimir Putin to agree to talk about a peace process.
Unexpected Market Pressure at the Start of 2025
Since Trump’s inauguration, the LBMA has recorded a surge in gold delivery requests to the US. The Bank of England has now doubled its delivery lead times for New York-bound bars.
Why the rush? Fears of new tariffs on precious metals, and rising demand for physical delivery under some ETF and futures contracts.
Gold buying: what’s the strategy for 2025?
The consensus among major banks is clear: gold’s rally isn’t over.
How will the economy react to Trump?
There remains one major unknown in the global economic equation for 2025: the measures put in place by Donald Trump. How will the US economy react? What will be the impact on international business? Will the balance between world powers be further upset? All this will influence the price of gold.
Stay active amid uncertainty: invest regularly
Uncertainty often leads to inaction — but missing out could be costly. One smart approach is to invest regularly, regardless of short-term noise. Over time, this helps smooth out price volatility. If the upward trend in the price of gold in 2025 holds, steady investing will pay off. And if gold does dip back to end-2024 levels, the capital will remain safe… ready to benefit from a future rebound.
Awareness of gold’s performance
As with any financial asset, returns are never guaranteed. However, the chart opposite shows the historical trend in the price of gold.
Brand & Content Manager chez Veracash.
Curieux de tout et en particulier d'Économie, de ses transformations et de l'impact qu'elle a sur nos sociétés.
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